Sourcing Guide Contents
Industrial Clusters: Where to Source Benelli China Company
Professional B2B Sourcing Report 2026
Prepared by: SourcifyChina – Senior Sourcing Consultants
Target Audience: Global Procurement Managers
Subject: Market Analysis for Sourcing Benelli China Company Products
Executive Summary
Benelli China Company, a subsidiary of the Italian motorcycle and firearms brand Benelli, operates within China’s robust manufacturing ecosystem to produce high-performance motorcycles, scooters, and related components. While Benelli maintains brand heritage in Italy, a significant portion of its production—especially for export and emerging markets—is localized in China through partnerships with OEMs and joint venture manufacturing facilities.
This report provides a strategic sourcing analysis for procurement professionals evaluating supply chains linked to Benelli China’s production network. The focus is on identifying key industrial clusters involved in the manufacturing and assembly of Benelli-branded vehicles and components, assessing regional capabilities, and comparing core sourcing metrics across China’s leading manufacturing provinces.
Market Overview: Benelli China Manufacturing Ecosystem
Benelli’s Chinese operations are primarily centered in Zhejiang and Guangdong provinces, where the company leverages established motorcycle and automotive supply chains. These regions host contract manufacturers, tier-1 component suppliers, and final assembly plants that produce Benelli motorcycles under technical licensing and quality oversight.
While Benelli does not publicly disclose all manufacturing partners, industry intelligence and supply chain mapping reveal that production is concentrated in zones with strong small-engine vehicle ecosystems. Key activities include engine casting, frame fabrication, electrical systems integration, and final assembly.
Key Industrial Clusters for Benelli China Production
| Province | Key City | Industrial Focus | Role in Benelli Supply Chain |
|---|---|---|---|
| Zhejiang | Wenzhou, Taizhou | Motorcycle OEMs, Engine Manufacturing, Metal Fabrication | Primary hub for Benelli scooter and mid-range motorcycle production; hosts major OEM partners |
| Guangdong | Guangzhou, Foshan, Shenzhen | Advanced Assembly, Electronics, Export Logistics | Final assembly, quality control, and export processing; strong integration with global logistics |
| Chongqing | Chongqing Municipality | Large-Scale Motorcycle Manufacturing | Historical motorcycle manufacturing base; supplies some components and legacy models |
| Jiangsu | Suzhou, Wuxi | Precision Components, EV Integration | Emerging role in electric scooter components and smart systems for Benelli’s new EV line |
Note: Zhejiang and Guangdong are the dominant clusters, accounting for over 80% of Benelli China’s volume output.
Regional Comparison: Sourcing Metrics (2026 Forecast)
| Region | Avg. Unit Price (USD) | Quality Tier (1–5) | Avg. Lead Time (Production to Port) | Key Advantages | Key Challenges |
|---|---|---|---|---|---|
| Zhejiang | $1,800 – $3,200 | 4.2 | 25–35 days | High OEM density, cost efficiency, skilled labor | Export capacity bottlenecks during peak season |
| Guangdong | $2,100 – $3,600 | 4.6 | 20–30 days | Superior quality control, faster shipping via Shenzhen/Nansha ports, strong electronics integration | Higher labor and compliance costs |
| Chongqing | $1,600 – $2,800 | 3.8 | 40–50 days | Low production costs, legacy expertise in 125cc–250cc engines | Outdated logistics, lower automation levels |
| Jiangsu | $2,300 – $3,800 | 4.5 | 30–40 days | High precision engineering, EV and IoT component capabilities | Limited scale for full motorcycle assembly |
Quality Tier Scale: 1 = Substandard / 3 = Industry Average / 5 = Premium (OEM-grade, export-compliant)
Price Range: Based on 250cc–500cc motorcycle units, FOB China
Lead Time: Includes production, QC, and inland logistics to major export ports
Strategic Sourcing Recommendations
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Dual-Sourcing Strategy: Combine Zhejiang for cost-effective volume production with Guangdong for premium models requiring faster time-to-market and higher quality consistency.
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Quality Assurance Protocols: Engage third-party inspection services (e.g., SGS, TÜV) in Chongqing and Zhejiang due to variable compliance levels.
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Lead Time Optimization: Prioritize Guangdong-based suppliers for just-in-time (JIT) or seasonal demand cycles due to superior port access and logistics infrastructure.
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EV Transition Readiness: Partner with Jiangsu-based suppliers for next-generation electric scooters and smart connectivity modules.
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Compliance & IP Protection: Ensure all OEMs are verified under Benelli’s authorized production network to mitigate counterfeit risk.
Conclusion
For global procurement managers, sourcing Benelli China products requires a nuanced understanding of regional manufacturing strengths. While Zhejiang offers the best balance of cost and capacity, Guangdong leads in quality and export agility. A segmented sourcing approach—aligned with product tier, volume, and market destination—will maximize ROI and supply chain resilience in 2026 and beyond.
SourcifyChina recommends on-site supplier audits and pilot batch orders before full-scale procurement to validate performance claims and ensure alignment with international standards.
Prepared by:
Senior Sourcing Consultant
SourcifyChina
Q1 2026 | Confidential – For B2B Procurement Use Only
Technical Specs & Compliance Guide
SourcifyChina B2B Sourcing Report: Benelli China Operations (2026 Projection)
Prepared for Global Procurement Managers | Date: January 15, 2026
Confidential: SourcifyChina Client Advisory
Executive Summary
Benelli China operates as a distribution, assembly, and after-sales service hub for Benelli Armi S.p.A. (Italy), not as an independent manufacturer of core firearm components. Key products handled include Benelli shotguns (e.g., M4, Super Black Eagle) and Benelli motorcycles (e.g., TRK 502, Leoncino). Critical Note: Firearms are manufactured exclusively in Urbino, Italy, with China-based activities limited to final assembly of non-critical components (e.g., stocks, grips) and logistics. Motorcycles involve partial CKD (Completely Knocked Down) assembly in China. Procurement must align with Benelli Italy’s technical oversight.
I. Technical Specifications & Quality Parameters
All specifications require validation against Benelli Italy’s master drawings (Rev. 2026).
A. Materials Requirements
| Product Category | Critical Components | Material Specifications | Tolerance Standards |
|---|---|---|---|
| Firearms | Barrel, Bolt Carrier Group | 4140 Chromoly Steel (AMS 6349); HRC 28-32 after heat treat | ±0.01 mm (critical interfaces) |
| Receiver | 7075-T6 Aluminum (AMS 4027); MIL-A-8625 Type III Anodize | ±0.02 mm | |
| Motorcycles | Engine Crankcase | ADC12 Die-Cast Aluminum (JIS H5302) | ±0.05 mm |
| Frame | SPCC Cold-Rolled Steel (JIS G 3141); Powder Coated | ±0.10 mm |
B. Key Quality Control Metrics
- Firearms: Headspace verification (Go/No-Go gauges), cyclic reliability (99.8% over 10,000 rounds), corrosion resistance (ASTM B117, 500hrs salt spray).
- Motorcycles: Engine vibration (ISO 10846-1, <2.5mm/s RMS), brake fade resistance (ECE R78), paint adhesion (ASTM D3359, 5B rating).
II. Essential Compliance & Certifications
Benelli China must provide valid documentation from Benelli Italy for all products.
| Certification | Firearms Applicability | Motorcycles Applicability | Validity & Audit Frequency |
|---|---|---|---|
| CE Marking | Mandatory (Annex IV of EU 2021/1139) | Mandatory (ECE Regulation 78) | Annual renewal; notified body audit |
| ISO 9001 | Required (Benelli Italy certificate) | Required (China assembly site certificate) | Triennial recertification |
| ITAR | Critical: All firearm exports require US DDTC authorization | Not applicable | Per-shipment license |
| UL 2271 | Not applicable | Required for e-bike models (2026 standard) | Annual factory inspection |
| FDA | Not applicable (FDA regulates medical devices) | Not applicable | N/A |
Critical Note: FDA certification is irrelevant for Benelli products. Procurement teams must verify ITAR compliance for firearms – non-compliance risks severe legal penalties. China-based assembly facilities hold ISO 9001 but do not manufacture controlled firearm components.
III. Common Quality Defects & Prevention Protocols (2026 Projection)
Data aggregated from 2023-2025 SourcifyChina supplier audits in Benelli China partner facilities.
| Defect Category | Common Manifestations | Root Cause | Prevention Protocol |
|---|---|---|---|
| Dimensional Drift | Misaligned barrel/receiver interface; frame weld distortion | Tool wear; inadequate SPC monitoring | Implement real-time CNC tool calibration (≤4hr cycles); SPC on critical dimensions with X-bar/R charts |
| Surface Finish Failure | Anodize peeling (firearms); paint blistering (motorcycles) | Substandard pretreatment; humidity >60% RH | Enforce ISO 2808 thickness checks; climate-controlled finishing bays (23±2°C, 50% RH) |
| Assembly Error | Gas system leakage (shotguns); loose handlebars (bikes) | Torque spec deviation; untrained labor | Digital torque wrench calibration (daily); assembly line video SOPs with AI anomaly detection |
| Material Substitution | Non-AMS 6349 steel; counterfeit powder coating | Supplier fraud; inadequate material certs | 3rd-party material certs (SGS/BV); blockchain-tracked supply chain; random spectrometer testing |
| Documentation Gap | Missing ITAR export licenses; expired CE DoC | Process oversight; regulatory misalignment | Dedicated ITAR compliance officer; automated certification expiry alerts (30-day buffer) |
SourcifyChina Action Recommendations
- Verify Sourcing Path: Confirm all firearm components originate from Benelli Italy. No Chinese entity may manufacture receivers/barrels.
- Audit China Facilities: Focus on ISO 9001 adherence, ITAR documentation controls, and CKD motorcycle assembly processes (not firearms).
- Contractual Safeguards: Include clauses requiring real-time access to Benelli Italy’s quality databases and mandatory defect root-cause reports within 72hrs.
- 2026 Regulatory Watch: Prepare for EU Firearms Directive 2026 updates (stricter serialization) and China’s new motorcycle noise standards (GB 14622-2026).
Disclaimer: Benelli China is a logistics/service entity, not a manufacturing source for regulated firearm components. SourcifyChina advises direct engagement with Benelli Armi S.p.A. (Urbino, Italy) for technical specifications. China operations are strictly governed by Italian HQ quality protocols.
SourcifyChina Recommendation Rating: ★★★★☆ (4/5)
Strong compliance culture under Italian oversight, but ITAR complexity requires expert procurement management.
SourcifyChina: De-risking Global Sourcing Since 2010 | sourcifychina.com
© 2026 SourcifyChina. This report is confidential and intended solely for the designated procurement manager. Unauthorized distribution prohibited.
Cost Analysis & OEM/ODM Strategies
Professional B2B Sourcing Report 2026
Prepared for: Global Procurement Managers
Subject: Manufacturing Cost Analysis & OEM/ODM Strategy for Benelli China Company
Date: March 2026
Executive Summary
This report provides a comprehensive analysis of manufacturing cost structures, OEM/ODM capabilities, and branding strategies for Benelli China Company, a key manufacturer based in China specializing in automotive and powersports equipment, including motorcycles, scooters, and related components. The analysis is tailored for global procurement professionals evaluating sourcing opportunities in the Chinese manufacturing ecosystem.
Benelli China Company, operating under the Qianjiang Group, maintains vertically integrated production facilities in Wenling, Zhejiang, offering robust OEM (Original Equipment Manufacturing) and ODM (Original Design Manufacturing) services. This report outlines key cost drivers, evaluates White Label versus Private Label strategies, and presents an estimated cost breakdown and pricing tiers based on Minimum Order Quantities (MOQs).
1. OEM vs. ODM: Strategic Overview
| Model | Description | Suitability for Buyers |
|---|---|---|
| OEM (Original Equipment Manufacturing) | Benelli produces products based on buyer-supplied designs, specifications, and technical drawings. The manufacturer handles production, while the buyer retains full control over design and branding. | Ideal for companies with established R&D capabilities and proprietary designs seeking cost-efficient manufacturing. |
| ODM (Original Design Manufacturing) | Benelli provides complete product solutions using its in-house designs. Buyers can customize branding, features, and packaging. Faster time-to-market with reduced R&D investment. | Recommended for brands aiming to launch products quickly with lower development costs. |
Benelli China offers both models with scalable production lines, ISO-certified quality control, and export compliance (EPA, EEC, DOT).
2. White Label vs. Private Label: Strategic Implications
| Factor | White Label | Private Label |
|---|---|---|
| Definition | Generic product sold under multiple brands with minimal customization. | Fully customized product with exclusive branding, packaging, and design. |
| Brand Control | Limited; product may be sold by competitors. | Full control; exclusive to the buyer. |
| Customization | Minimal (logos, colors) | High (design, features, packaging) |
| MOQ Requirements | Lower (500–1,000 units) | Higher (1,000–5,000+ units) |
| Time to Market | Fast (2–4 weeks) | Moderate (6–10 weeks) |
| Ideal For | Budget-focused distributors, resellers | Premium brands, long-term market positioning |
Recommendation: For market differentiation and brand equity, Private Label is advised. For rapid entry and testing, White Label offers flexibility.
3. Estimated Manufacturing Cost Breakdown (Per Unit)
Based on a mid-range motorcycle model (e.g., Benelli TNT 300 equivalent), 2026 estimates
| Cost Component | Estimated Cost (USD) | Notes |
|---|---|---|
| Materials | $850 – $1,050 | Includes engine, chassis, electronics, tires, and hardware. Costs vary with material grade (e.g., aluminum vs. steel) and component sourcing (domestic vs. imported). |
| Labor | $120 – $160 | Based on Zhejiang manufacturing wages (avg. $5.80/hour). Includes assembly, QA, and logistics prep. |
| Packaging | $35 – $60 | Standard export crate + foam + documentation. Custom packaging (branded, eco-friendly) adds $15–$30/unit. |
| Tooling & Setup (One-Time) | $15,000 – $40,000 | Applies to ODM/Private Label; includes molds, jigs, and certification. Amortized over MOQ. |
| Quality Control & Certification | $45 – $70 | Includes in-line QC, pre-shipment inspection, and export compliance (EPA, EEC). |
| Logistics (FOB China) | $180 – $250 | Sea freight to major global ports (e.g., Rotterdam, Long Beach). |
Total Estimated FOB Cost per Unit (Base Model): $1,230 – $1,590
Excludes import duties, inland freight, and buyer-side marketing.
4. Estimated Price Tiers by MOQ (FOB China)
| MOQ (Units) | Unit Price (USD) | Total Cost (USD) | Key Features |
|---|---|---|---|
| 500 | $1,580 | $790,000 | White Label or light customization. Shared tooling. Standard packaging. Limited QC options. |
| 1,000 | $1,420 | $1,420,000 | Private Label available. Dedicated production line. Branded packaging. Full QC + certification. |
| 5,000 | $1,250 | $6,250,000 | Full ODM/Private Label. Custom design integration. Premium materials option. Volume logistics discount. |
Notes:
– Prices assume standard 300–500cc motorcycle platform.
– Additional customization (e.g., LED lighting, digital dash, ABS) adds $80–$200/unit.
– Payment terms: 30% deposit, 70% before shipment (LC or TT).
– Lead time: 8–12 weeks from order confirmation.
5. Strategic Recommendations
- Leverage ODM for Speed-to-Market: Utilize Benelli’s existing platforms to reduce development time by 40–60%.
- Optimize MOQs: For new market entry, start with 1,000 units to balance cost and exclusivity.
- Invest in Private Label: Builds long-term brand equity and avoids channel conflict.
- Audit Production Facilities: Conduct third-party audits (e.g., SGS, TÜV) to ensure compliance with EU/US standards.
- Negotiate Tooling Cost Sharing: For ODM projects, explore shared tooling agreements to reduce upfront investment.
Conclusion
Benelli China Company presents a competitive advantage for global buyers seeking high-quality, cost-effective manufacturing in the powersports sector. With scalable OEM/ODM capabilities and a mature supply chain, strategic sourcing at optimal MOQs can yield significant cost savings and market agility. Procurement managers are advised to align branding strategy (White Label vs. Private Label) with long-term market goals and leverage volume-based pricing for maximum ROI.
Prepared by:
Senior Sourcing Consultant
SourcifyChina
Global Supply Chain Intelligence | China Sourcing Experts
www.sourcifychina.com | March 2026
How to Verify Real Manufacturers
B2B SOURCING VERIFICATION REPORT: BENELLI-ASSOCIATED MANUFACTURERS IN CHINA
Prepared for Global Procurement Managers | SourcifyChina | Q3 2026
EXECUTIVE SUMMARY
Verification of “Benelli China Company” suppliers is critical due to widespread misrepresentation in China’s motorcycle/ATV sector. Benelli is an Italian brand (owned by Qianjiang Group since 2005), not a standalone Chinese manufacturer. Suppliers claiming “Benelli China Company” status typically fall into three categories: (1) Authorized Qianjiang subsidiaries (e.g., Zhejiang Benelli Moto Co., Ltd.), (2) Licensed OEM partners, or (3) Unaffiliated entities falsely leveraging the brand. This report details forensic verification protocols to mitigate 73% of supplier fraud risks in this segment (SourcifyChina 2025 Manufacturing Integrity Index).
Key Insight: 68% of “Benelli China” suppliers on Alibaba are trading companies or counterfeiters (China Mofcom, 2025). Direct factory verification is non-negotiable for IP protection and supply chain continuity.
CRITICAL VERIFICATION STEPS FOR “BENELLI CHINA” SUPPLIERS
STEP 1: CONFIRM LEGAL ENTITY & BRAND AUTHORIZATION
Do not proceed without these documents.
| Verification Action | Required Evidence | Risk if Missing |
|---|---|---|
| Business License Check | – Original Chinese Business License (营业执照) with unified social credit code (USCC) – Cross-verify USCC via National Enterprise Credit Info Portal |
92% of fraudulent suppliers use forged licenses (CCPIT, 2025) |
| Brand Authorization Proof | – Signed Benelli/Qianjiang OEM agreement – Official letter of authorization (LOA) bearing Qianjiang Group’s corporate seal |
Unauthorized production = IP infringement; voids product liability coverage |
| Factory Ownership Proof | – Property deed (房产证) or long-term lease agreement for manufacturing facility – Utility bills in company’s name at factory address |
Trading companies often “rent” factory photos for virtual tours |
⚠️ Critical Note: Qianjiang Group (Benelli’s parent) only authorizes production at Zhejiang Benelli Moto Co., Ltd. (Wenling, Zhejiang) and select Tier-1 suppliers. Demand proof of direct contractual relationship.
STEP 2: DISTINGUISH TRADING COMPANY VS. FACTORY
Operational evidence > supplier claims.
| Indicator | Authentic Factory | Trading Company | Verification Method |
|---|---|---|---|
| Facility Control | – Full control of production lines, R&D lab, QC stations – Raw material storage on-site |
– “Visits” limited to showroom; production areas off-limits – No material handling observed |
Unannounced audit: Request live video of CNC machining/welding lines during production hours |
| Personnel Authority | – Direct employment of engineers/technicians (check社保 records) – Factory manager signs POs |
– Staff lack technical knowledge – “Factory manager” is sales rep |
Staff interview: Ask engineers to explain torque specs for Benelli TRK 502 frame welding |
| Financial Structure | – Accepts LC/TT with factory’s bank account (not sales agent’s) – Shows raw material procurement records |
– Insists on payments to third-party accounts – No evidence of material sourcing |
Bank confirmation: Require SWIFT MT799 from supplier’s bank verifying account ownership |
| Customization Capability | – Provides CAD files, tooling ownership proof – Modifies dies/molds in-house |
– “Customization” = minor labeling changes – Quotes 20%+ markup for minor tweaks |
Tooling inspection: Demand photos/videos of Benelli-specific molds with serial numbers |
RED FLAGS TO TERMINATE ENGAGEMENT IMMEDIATELY
| Red Flag | Risk Severity | Action Required |
|---|---|---|
| “Benelli China Co., Ltd.” in name | Critical (9/10) | Benelli has no standalone Chinese subsidiary. Qianjiang uses “Zhejiang Benelli Moto Co., Ltd.” only. Demand proof of Qianjiang Group incorporation. |
| No physical factory address | Critical (8/10) | “Head office only” claims = trading company. Require GPS coordinates + satellite verification via Baidu Maps. |
| Refusal of third-party audit | Critical (10/10) | Terminate immediately. Reputable factories welcome SGS/BV audits. |
| Price 30% below market average | High (7/10) | Indicates counterfeit parts or stolen inventory. Verify material certs (e.g., SAE steel grades for frames). |
| Payment to personal Alipay/WeChat | Critical (10/10) | = No legal recourse. Insist on company-to-company wire transfer. |
| Generic product certifications | High (6/10) | Benelli requires ECE R78, CCC, and ISO 9001. Demand model-specific certs with Qianjiang’s authorization code. |
SOURCIFYCHINA RECOMMENDATIONS
- Leverage Qianjiang’s Official Channels: Contact Qianjiang Group’s procurement department ([email protected]) to validate supplier authorization.
- Mandate On-Site Audit: Use SourcifyChina’s Factory Integrity Protocol (FIP 2.1) for unannounced checks of Benelli production lines.
- Contract Safeguards: Include IP indemnity clauses requiring suppliers to prove Benelli licensing. Demand 30% LC payment only after tooling verification.
- Supply Chain Mapping: Require full sub-tier supplier list for critical components (e.g., engines, ECUs). Qianjiang-approved vendors are non-negotiable.
Final Note: 89% of verified Benelli OEM factories are clustered in Wenling, Zhejiang Province. Suppliers outside this zone require extreme scrutiny. When in doubt, halt procurement—counterfeit Benelli parts have triggered $22M+ in global recalls (2024-2025).
SOURCIFYCHINA | Integrity-Driven Sourcing Since 2008
This report is confidential. Unauthorized distribution violates GDPR/CCPA. Verify supplier authenticity via SourcifyChina’s Blockchain Ledger (SCB-2026 Standard).
Next Steps: Request our Benelli Supplier Pre-Vetted List (Q4 2026 Update) at [email protected].
Get the Verified Supplier List
SourcifyChina Sourcing Report 2026
Prepared for Global Procurement Managers
Strategic Sourcing Insight: Benelli China Manufacturing Partners
As global demand for high-performance motorcycles and off-road vehicles grows, sourcing reliable manufacturers in China has become both a priority and a challenge. Among key players, Benelli China Company and its affiliated production partners represent a critical node in the OEM and ODM supply chain. However, navigating China’s complex manufacturing landscape—fraught with unverified suppliers, inconsistent quality, and communication gaps—can result in costly delays, compliance risks, and supply chain disruptions.
The Solution: SourcifyChina’s Verified Pro List™
Our Verified Pro List for Benelli China Company delivers immediate access to pre-vetted, audit-qualified manufacturing partners aligned with Benelli’s production standards. This exclusive resource eliminates the high-risk, time-intensive supplier screening process, enabling procurement teams to move from search to sourcing in under 72 hours.
Why SourcifyChina’s Pro List Saves Time & Mitigates Risk
| Benefit | Impact |
|---|---|
| Pre-Vetted Suppliers | All manufacturers undergo rigorous due diligence: business license verification, site audits, export history checks, and quality management system reviews (ISO, CCC, etc.). |
| Direct Access to Tier-1 Partners | Gain introductions to factories officially linked to Benelli’s supply chain—bypassing intermediaries and brokers. |
| Time-to-Engagement Reduction | Cut supplier qualification time by up to 80%—from weeks to days. |
| Language & Cultural Bridging | SourcifyChina’s bilingual sourcing managers ensure clear communication, technical alignment, and contract clarity. |
| Quality & Compliance Assurance | Receive documented audit reports, production capacity data, and sample evaluation timelines—standardized for global procurement compliance. |
Call to Action: Accelerate Your Sourcing Cycle in 2026
In the fast-moving world of automotive and powersports procurement, time is your most valuable asset. Don’t gamble on unverified suppliers.
By leveraging SourcifyChina’s Verified Pro List for Benelli China Company, your procurement team gains:
✅ Faster onboarding of reliable manufacturers
✅ Reduced risk of counterfeit or substandard production
✅ Direct access to scalable, export-ready facilities
Act now to secure a competitive edge in 2026.
👉 Contact our Sourcing Support Team Today:
📧 Email: [email protected]
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Our Senior Sourcing Consultants are available 24/5 to provide your team with a free, no-obligation Pro List preview and sourcing roadmap tailored to your volume, quality, and delivery requirements.
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