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Top 4 Popular Toilet Brands for Quality and Value in 2024

Ever found yourself staring at endless rows of toilets in a home improvement store, wondering which brands truly stand out? Choosing the right toilet isn’t just about style—it impacts daily comfort, water efficiency, and even your home’s value.

Knowing which toilet brands are most popular can help you make a confident, informed decision. In this article, we’ll break down top brands, explore what makes them favorites, and share tips to help you pick the perfect fit for your bathroom.

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How Popular Are the Top Toilet Brands? An Expert’s Guide

When it comes to choosing bathroom fixtures, the toilet is one of the most important investments for comfort, function, and even style. But with so many brands and models on the market, how do you know which toilet brands are popular—and, more importantly, which are actually worth considering for your home?

Let’s dive into what sets popular toilet brands apart, explore why certain names top the charts, and help you pick the best option for your bathroom needs.


What Makes a Toilet Brand Popular?

Several factors contribute to a toilet brand’s popularity:


The 6 Best Toilets, Tested and Reviewed - The Spruce - popular toilet brands

  • Quality and Reliability: People want fixtures that work smoothly and last for years.
  • Innovative Features: Brands that offer comfort-height seats, water-saving flush technologies, or sleek designs often stand out.
  • Design Variety: Options that match different home décor styles tend to be more in-demand.
  • Good Value: Toilets that balance quality and price attract budget-conscious buyers.
  • Ease of Installation and Maintenance: Homeowners and plumbers alike appreciate brands that think about usability beyond the showroom.

Understanding these factors can help you see why the most popular names are consistently recommended by experts and homeowners.


The Most Popular Toilet Brands Explained

Over the years, several brands have become household names thanks to their reputation for performance, innovation, and value. Let’s explore the leading brands you’ll often encounter when shopping for a new toilet.

1. TOTO

  • Often considered the gold standard in toilet manufacturing.
  • Known for:
  • Advanced flushing technology (like the Tornado Flush)
  • Sleek, modern designs
  • Exceptional build quality

TOTO’s selection includes everything from high-efficiency one-piece toilets to luxurious bidet-equipped models. Many homeowners and plumbers swear by their reliability.

2. American Standard


6 Best Toilets of 2025, According to Testing - Good Housekeeping - popular toilet brands

  • A longstanding, trusted name in bathroom fixtures.
  • Praised for:
  • Affordable, durable options
  • Easy-to-find replacement parts
  • Broad range of designs and sizes

American Standard is a go-to brand for budget-friendly bathroom renovations, rental properties, or quick upgrades.

3. Kohler

  • Synonymous with both innovation and style.
  • Popular features include:
  • Comfortable, ergonomic seats
  • Powerful, water-saving flush systems
  • Aesthetic versatility, from classic to ultra-modern

Kohler toilets can be found in upscale homes, hotels, and public settings—making them a status symbol as much as a practical choice.

4. Gerber

  • Recognized for:
  • Excellent value-to-performance ratio
  • Reliable, clog-resistant flushing
  • Quiet operation

If you want “set it and forget it” performance without breaking the bank, Gerber is a brand to consider.

5. Duravit

  • A leader in modern, European-style bathroom design.
  • Stands out thanks to:
  • Minimalist, space-saving forms
  • World-class engineering
  • High-end appeal

Duravit appeals to those who want their bathroom to look and feel like a luxury spa.

6. Mansfield

  • Known for:
  • American-made quality
  • Solid, no-nonsense designs
  • Great warranties

Mansfield is a favorite among contractors due to its reliability, ample supply, and ease of installation.


Features Found in Popular Toilets

Here’s what you can expect from today’s sought-after brands:

  • Dual-Flush Technology: Lets you choose between a full or partial flush, saving water and reducing bills.
  • Comfort Height: Taller seat heights (‘chair height’) make sitting and standing easier for most adults.
  • One-Piece Construction: Easier to clean with a seamless look, though often at a higher price.
  • Powerful Flushing: No one wants clogs! Top brands use advanced flush designs to minimize blockages.
  • Soft-Closing Lids: A growing standard that prevents slamming, adds safety, and reduces wear.
  • Antimicrobial Glazing: Some toilets feature special coatings that fight mold, bacteria, and stains.

Benefits of Choosing a Well-Known Toilet Brand

There are distinct advantages to buying a toilet from a reputable manufacturer:

  1. Consistent Quality: Trusted brands have rigorous quality controls for durability and finish.
  2. Warranty Support: Major companies back their products with solid warranties and customer service.
  3. Easier Repairs: Replacement parts are easy to find for leading brands.
  4. Resale Value: Upgrading to a well-known brand can enhance your home’s market appeal.
  5. Innovation: The latest features and eco-friendly systems are pioneered by the top names.

Challenges and What to Watch Out For

While popular brands offer many perks, there are some points you should consider:

  • Price Premium: The best-known names often come with higher upfront costs.
  • Imitation Products: With popularity come lookalikes that might lack reliability.
  • Feature Overload: Some high-end models include “extras” you may not need or use.
  • Sustainability Claims: Double-check claims about water savings or eco-friendliness; some are marketing, not measurable results.

Practical Tips for Choosing the Right Toilet

Before making your purchase, keep these best practices in mind:

  • Measure Your Space: Check the rough-in (distance from the wall to the drain) and available room.
  • Decide on Flushing Power: Households with heavy usage or kids may need extra-strong flushes.
  • Water Usage: Opt for WaterSense-certified models to save on utilities and support sustainability.
  • Consider Cleaning Needs: Smooth sides and one-piece designs are easier to keep spotless.
  • Test the Height: Comfort matters—if possible, sit on display toilets to find your ideal seat height.
  • Check Local Reviews: See how specific models perform in similar homes or climates.

Cost Considerations for Popular Toilet Brands

Buying a toilet involves more than just the sticker price. Here’s what to consider:

1. Entry-Level to High-End Options

  • Budget Models: $100–$250 (American Standard, entry Kohler, basic TOTO)
  • Mid-Range: $250–$500 (feature-rich TOTO, Kohler, Gerber)
  • High-End: $500–$2,000+ (designer Duravit, advanced TOTO with bidet features, custom colors)

2. Shipping Tips

  • Many retailers offer free shipping for orders over a certain amount.
  • For online purchases, double-check whether the price includes delivery or curbside drop-off.
  • Toilets are heavy and fragile—consider professional delivery and installation for safety.

3. Installation Costs

  • Basic professional installation: $130–$400, depending on location and toilet type.
  • Complex installations (wall-hung, bidet toilet): can cost more.
  • DIY installation saves labor costs but requires basic plumbing knowledge.

Summary: Choose Wisely, Flush with Confidence

The world of toilets is surprisingly diverse, but choosing a popular and reputable brand gives you peace of mind. TOTO, American Standard, Kohler, Gerber, Duravit, and Mansfield are among the industry’s most trusted names—each with unique strengths and styles. Consider your space, preferences, budget, and long-term needs when deciding.

By focusing on quality, efficiency, and reliable customer support, you’ll find a throne that serves your household for years. Happy upgrading!


Frequently Asked Questions (FAQs)

1. What is the most recommended toilet brand by plumbers?

Most plumbers frequently recommend TOTO, American Standard, and Kohler for their reliability, simple installation, and easy-to-find replacement parts. These brands have proven track records in both residential and commercial settings.


2. How long should a good quality toilet last?

A well-maintained toilet from a reputable brand should last anywhere from 15 to 30 years. Regular cleaning and prompt repairs of minor issues can further extend its lifespan.



The Best Toilets of 2025, Based on Our Research - This Old House - popular toilet brands

3. Are high-end toilets worth the extra cost?

High-end toilets offer additional comfort, improved efficiency, and luxury features like bidet seats or night lighting. If these features fit your lifestyle or accessibility needs, the investment can be worthwhile—but solid mid-priced models also perform very well.


4. How can I save money when buying a new toilet?

To save money:
– Look for seasonal sales at home improvement stores.
– Consider floor models or discontinued styles.
– Compare installation quotes from several plumbers.
– Opt for water-efficient models to lower future utility bills.


5. What’s the difference between a one-piece and a two-piece toilet?

One-piece toilets combine the tank and bowl into a single unit, offering a sleek look and easier cleaning, but usually cost more. Two-piece toilets have separate tank and bowl sections, are often more affordable, and allow for easier transport and installation in tight spaces.


Selecting the right toilet is about balancing brand reputation, practical features, and your home’s unique needs. The most popular brands deliver on performance and peace of mind—a true upgrade for one of the most used seats in any house.

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