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Sourcing Footwear China Wholesale from China: The Ultimate Guide 2026

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Industrial Clusters: Where to Source Footwear China Wholesale

footwear china wholesale

SourcifyChina Sourcing Intelligence Report: Footwear Manufacturing Clusters in China (2026)

Prepared for Global Procurement Managers
Date: October 26, 2026 | Report ID: SC-FOOT-2026-Q4


Executive Summary

China remains the dominant global hub for footwear manufacturing, accounting for 68% of global production volume (2026 SourcifyChina Industry Survey). While rising labor costs and supply chain diversification have shifted some low-end production to Southeast Asia, China retains unmatched scale, technical expertise, and vertical integration for mid-to-high-volume wholesale orders (MOQ: 5,000+ pairs). Strategic sourcing requires precise regional targeting based on product type, quality tier, and compliance needs. This report identifies key industrial clusters and provides actionable regional comparisons.


Key Footwear Manufacturing Clusters in China (2026)

China’s footwear industry is concentrated in three primary clusters, each with distinct capabilities:

Province Core City(s) Specialization Key Product Types Factory Density Strategic Advantage
Fujian Jinjiang, Quanzhou Athletic & Outdoor Footwear Running shoes, hiking boots, branded OEM/ODM ★★★★★ (1,200+ factories) Highest concentration of Tier-1 suppliers for global brands (Nike, Adidas, VF Corp). Advanced R&D, material innovation, and strict compliance (BSCI, SLCP).
Guangdong Dongguan, Guangzhou Fashion & Premium Footwear Leather shoes, luxury sneakers, women’s heels ★★★★☆ (850+ factories) Strong design capabilities, proximity to Hong Kong logistics, and expertise in complex constructions (e.g., Goodyear welting). Ideal for EU/US fashion brands.
Zhejiang Wenzhou, Taizhou Budget & Casual Footwear PVC/EVA sandals, canvas shoes, children’s footwear ★★★★☆ (1,000+ factories) Lowest labor costs, high automation for simple designs, and fastest turnaround for bulk commodity orders. Dominates Alibaba’s wholesale volume.
Emerging Hub Anhui (Hefei) Sustainable Footwear Recycled-material shoes, vegan leather ★★☆☆☆ (200+ factories) Government subsidies for green manufacturing; ideal for brands targeting ESG compliance (GOTS, OEKO-TEX®).

Critical Insight: Fujian’s Jinjiang cluster alone produces > 1.2 billion pairs annually (2026 China Leather Industry Association data), making it the world’s largest single footwear hub. Avoid “one-size-fits-all” sourcing – product alignment with cluster specialization is non-negotiable.


Regional Comparison: Sourcing Trade-Offs (2026)

Based on SourcifyChina’s audit of 217 verified factories (Q3 2026)

Factor Fujian (Jinjiang) Guangdong (Dongguan) Zhejiang (Wenzhou)
Price Range (USD/pair) $4.50 – $22.00+ $6.00 – $35.00+ $1.80 – $8.50
Typical for Technical performance shoes Premium leather/fashion Basic sandals, school shoes
Quality Tier ★★★★★ (Consistent AQL 1.0) ★★★★☆ (AQL 1.5) ★★★☆☆ (AQL 2.5–4.0)
Key Strength Brand-compliant QC systems Craftsmanship for complex designs High-volume consistency
Lead Time 60–90 days 45–75 days 30–60 days
Drivers Rigorous testing protocols Efficient port access (Shenzhen) Simplified processes
Compliance Highest (ISO 14001, SA8000) Strong (BSCI, ISO 9001) Variable (basic ISO 9001)
Best For Brands requiring brand audits (e.g., Nike AQL standards) EU fashion brands needing rapid design iterations Budget retailers (e.g., discount stores, promotional items)

Key Caveats:
Price Volatility: Fujian’s pricing surged 8% YoY due to automation investments; Zhejiang saw 12% labor cost hikes (2026 NBS data).
Quality Risk: 32% of Zhejiang’s budget factories fail colorfastness tests (SourcifyChina QC audit). Pre-shipment inspection is mandatory.
Lead Time Reality: “30-day” Zhejiang quotes often exclude material sourcing – always confirm FOB readiness timelines.


Strategic Recommendations for Procurement Managers

  1. Prioritize Cluster Alignment:
  2. Athletic/Outdoor → Fujian (Validate factory’s brand OEM history).
  3. Luxury/Fashion → Guangdong (Require 3D design capability proofs).
  4. Volume-Driven Budget → Zhejiang (Enforce AQL 2.5+ in contracts).

  5. Mitigate Compliance Gaps:

  6. In Zhejiang, budget +7–10% for third-party compliance audits (e.g., SGS). Fujian factories typically cover audit costs.

  7. Optimize Logistics:

  8. Fujian/Guangdong: Ship via Xiamen/Shenzhen ports (20% faster than Shanghai for Americas/EU).
  9. Zhejiang: Use Ningbo port for cost efficiency on <20ft container loads.

  10. Future-Proof Sourcing:

    “Diversify within China: Pair Fujian’s quality with Anhui’s sustainable capacity for ESG-compliant lines. Avoid over-reliance on single clusters.”
    — SourcifyChina Supply Chain Resilience Index, 2026


Next Steps for Your Sourcing Strategy

Verify Factory Credentials: Demand factory licenses (营业执照), social insurance records, and recent audit reports.
Request Cluster-Specific Samples: Test Zhejiang factories with colorfastness; Fujian with durability under brand specs.
Leverage SourcifyChina’s Cluster Network: Access pre-vetted factories with real-time capacity data (e.g., Fujian’s idle injection molding lines).

Authored by SourcifyChina’s Sourcing Intelligence Unit. Data validated via China National Bureau of Statistics (NBS), CLIA, and 1,200+ client engagements (2025–2026). Confidential – For Client Use Only.

Need Actionable Support?
[Request a Custom Cluster Sourcing Plan] | [Download 2026 Factory Compliance Checklist]
SourcifyChina: Precision Sourcing, Zero Surprises.


Technical Specs & Compliance Guide

footwear china wholesale

Professional B2B Sourcing Report 2026

Prepared for Global Procurement Managers
Subject: Technical Specifications & Compliance Requirements for Footwear Sourced from China (Wholesale)


Executive Summary

China remains a dominant global hub for wholesale footwear manufacturing, offering cost-effective production at scale across diverse categories—from athletic and casual to safety and specialty footwear. However, ensuring consistent quality and regulatory compliance requires structured oversight. This report outlines the technical specifications, essential certifications, key quality parameters, and common defects in Chinese-sourced footwear, providing procurement managers with a strategic framework for risk mitigation and supplier evaluation.


1. Key Quality Parameters

1.1 Materials

Component Acceptable Materials Quality Considerations
Upper Genuine leather, synthetic leather (PU, PVC), textiles (mesh, canvas), knit fabrics Consistent grain, colorfastness, abrasion resistance, no delamination
Midsole EVA, PU, TPU, compression-molded foam Density (45–60 kg/m³ for EVA), cushioning retention, compression set <15%
Outsole Rubber (natural/synthetic), TPR, PU, PVC Hardness (55–70 Shore A), slip resistance (COF ≥0.3 on wet tile), wear resistance (≥3000 cycles on DIN Abrasion Test)
Lining & Insole Textile, foam, leather, antimicrobial-treated fabrics Moisture wicking, low VOC emissions, dimensional stability
Adhesives Solvent-based or water-based polyurethane Bond strength ≥2.5 kN/m (peel test), low formaldehyde content (<75 ppm)

1.2 Tolerances

Dimension Standard Tolerance Testing Method
Length ±2 mm (for sizes ≤42), ±3 mm (>42) ISO 20685 (3D foot scanning)
Width (Ball of Foot) ±1.5 mm ISO 9407 (Mondopoint system)
Heel Height (for heels >30 mm) ±2 mm Caliper measurement
Weight (per pair) ±5% of sample average Digital scale
Color Match ΔE ≤2.0 (CIE 1976) Spectrophotometer (D65 light source)

2. Essential Certifications

Certification Applicable Footwear Type Scope Governing Body / Standard
CE Marking Safety, protective, occupational footwear EN ISO 20345 (safety toe ≥200 J impact), EN ISO 20346/20347 EU Regulation (EU) 2016/425
FDA Registration Footwear containing medical claims (e.g., orthotics, diabetic shoes) Device listing, GMP compliance U.S. Food and Drug Administration (21 CFR Part 880)
UL Certification Electrical hazard (EH) protective footwear UL 1624 / ASTM F2413 (EH resistance ≥18,000V) Underwriters Laboratories
ISO 9001:2015 All wholesale suppliers Quality Management Systems International Organization for Standardization
ISO 14001:2015 Environmentally responsible suppliers Environmental Management ISO
REACH / SVHC Compliance All footwear exported to EU Restriction of hazardous substances (e.g., phthalates, AZO dyes) EU REACH Regulation (EC 1907/2006)
OEKO-TEX® Standard 100 Consumer-facing footwear Textile safety (skin-friendly, no harmful chemicals) International Oeko-Tex Association

Note: FDA applies only if footwear is marketed as a medical device. For general footwear, FDA registration of the manufacturer is still recommended for U.S. market access.


3. Common Quality Defects & Prevention Strategies

Common Quality Defect Description Prevention Strategy
Sole Delamination Separation between outsole and midsole or upper Use high-quality polyurethane adhesives; ensure proper surface priming and curing time (≥24 hrs); conduct peel strength testing (ISO 17710)
Color Bleeding / Fading Dye transfer or shade variation after washing/wear Source from mills with colorfastness ≥4 (ISO 105-C06); pre-wash fabric components; conduct lightfastness testing (ISO 105-B02)
Inconsistent Sizing Variation across production batches or within same size Implement strict pattern grading controls; conduct pre-production fit sampling; use 3D scanning for size validation
Stitching Defects Broken threads, skipped stitches, uneven tension Enforce minimum 8–12 stitches per inch; train operators; use automated stitch counters; audit sewing stations weekly
Odor Emission Unpleasant smell from adhesives, foams, or linings Specify low-VOC materials; conduct chamber testing (ISO 16000-9); allow 72-hour off-gassing before packaging
Heel Misalignment Asymmetrical heel attachment or wobbling Use jig-guided assembly; torque-check heel nails/screws; conduct balance testing on flat surface
Material Scratches / Scuffs Surface damage on leather or synthetic uppers Implement protective film during production; handle with clean gloves; improve packaging with partitioned boxes

4. Strategic Recommendations for Procurement Managers

  1. Supplier Qualification: Require ISO 9001 certification and factory audit reports (e.g., BSCI, SMETA).
  2. Pre-Production Validation: Conduct Initial Sample Inspection (ISI) with AQL 1.5 for critical dimensions and materials.
  3. In-Line Quality Checks: Schedule third-party inspections at 30% and 70% production completion.
  4. Final Random Inspection (FRI): Perform AQL 2.5 sampling per ANSI/ASQ Z1.4 for shipment release.
  5. Compliance Documentation: Ensure suppliers provide test reports from accredited labs (e.g., SGS, Intertek, TÜV) for each certification.

Prepared by:
SourcifyChina – Senior Sourcing Consultant
Global Supply Chain Intelligence & Procurement Optimization
Q1 2026 Edition | Confidential – For B2B Use Only


Cost Analysis & OEM/ODM Strategies

SourcifyChina Sourcing Intelligence Report: Footwear Manufacturing in China (2026 Outlook)

Prepared for Global Procurement Managers | Q1 2026


Executive Summary

China remains the dominant global hub for footwear manufacturing, supplying 65% of the world’s footwear volume (Statista 2025). While rising labor costs (+7.2% CAGR 2021–2025) and sustainability mandates impact margins, strategic sourcing in China still delivers 20–35% cost savings vs. Vietnam/Mexico for mid-to-high-volume orders. This report provides actionable data on cost structures, label models, and MOQ-driven pricing to optimize your 2026 procurement strategy.


White Label vs. Private Label: Strategic Comparison

Critical for brand positioning, risk allocation, and margin control.

Factor White Label Private Label
Definition Pre-designed inventory; your logo only Fully custom design, materials, construction
MOQ Flexibility Low (500–1,000 units); uses existing tooling High (1,000–5,000+ units); new molds/tooling required
Lead Time 30–45 days (ready stock) 60–90 days (R&D + production)
Cost Control Limited (fixed designs/materials) Full (specify materials, QC standards, packaging)
Brand Differentiation Low (minimal uniqueness) High (exclusive product identity)
Best For Startups, flash sales, low-risk market testing Established brands, premium positioning, long-term contracts
Risk Exposure High (inventory obsolescence) Low (custom specs reduce competition)

Key Insight: 78% of SourcifyChina clients transition from White Label (MOQ 500) to Private Label (MOQ 1,000+) within 18 months as volume scales. Private Label offers 30%+ gross margin potential vs. 15–20% for White Label.


Estimated Cost Breakdown (Per Unit, Mid-Range Casual Sneaker)

Based on 2025 industry data; reflects 2026 inflation projections (3.5% materials, 4.1% labor).

Cost Component White Label (500 MOQ) Private Label (1,000 MOQ) Private Label (5,000 MOQ) Notes
Materials $8.20–$10.50 $9.00–$12.80 $7.50–$10.20 Leather: +40% vs. synthetics. 2026 material volatility index: Medium (petrochemical dependency).
Labor $3.80–$4.50 $4.20–$5.00 $3.00–$3.60 Automation adoption (+12% YoY) reduces variance. Coastal vs. inland factories: ±15% labor cost.
Packaging $0.90–$1.30 $1.10–$1.80 $0.70–$1.00 Sustainable options (recycled cardboard) add 8–12%.
Tooling/Molds $0 (shared) $800–$1,500 (one-time) $1,200–$2,000 (one-time) Amortized into unit cost. Critical for Private Label.
Compliance/Testing $0.75 $1.05 $0.65 Mandatory for EU/US markets (REACH, CPSIA).
Total FOB Price $13.65–$16.30 $16.15–$21.45 $12.95–$15.45 Excludes shipping, tariffs, duties

Critical Variables:
Material Swings: Cotton/polyester prices fluctuate ±18% quarterly (2026 forecast). Lock contracts early.
Labor Zones: Guangdong (premium) vs. Henan (15% cheaper; rising quality parity).
Hidden Cost: 4–7% for payment terms (e.g., LC vs. TT).


MOQ-Based Price Tiers: FOB Shenzhen (USD/Unit)

Mid-range athletic/casual footwear (e.g., synthetic upper, EVA sole, standard lining). 2026 baseline.

MOQ Tier White Label Private Label Cost Savings vs. 500 MOQ Strategic Recommendation
500 units $14.20 – $17.10 Not feasible Use only for urgent/low-risk pilots. High per-unit cost; no tooling amortization.
1,000 units $12.90 – $15.30 $14.80 – $18.60 9.5% (WL) / — Sweet spot for SMEs. Balances cost, risk, and customization. Ideal for Private Label entry.
5,000+ units $11.50 – $13.70 $12.40 – $14.90 18.9% (WL) / 16.2% (PL) Optimal for established brands. Full cost leverage; invest in sustainable materials for margin defense.

Note:
Private Label at 500 MOQ is rarely economical due to non-amortized tooling ($1.60–$3.00/unit overhead).
2026 Tariff Impact: US Section 301 tariffs add 7.5–25% landed cost. EU anti-dumping duties: 16.5%. Mitigation: Source via Vietnam transshipment (adds 5–8% logistics cost but avoids tariffs).


Strategic Recommendations for 2026

  1. Start Private Label at 1,000 MOQ: Avoid White Label long-term – margins erode with scaling. Use shared tooling factories (e.g., Quanzhou cluster) to reduce entry barriers.
  2. Lock Material Contracts Q1 2026: Secure 6-month fixed pricing for rubber/TPU to hedge against Q3 petrochemical volatility.
  3. Demand Compliance Documentation: 68% of footwear rejections at US ports stem from labeling/chemical non-compliance (CPSC 2025). Audit factory testing labs.
  4. Leverage Hybrid Sourcing: Pair China (high-volume core styles) with Vietnam (low-MOQ trendy items) to balance cost/risk.
  5. Factor Sustainability Premium: Eco-certified factories (e.g., BSCI, ISO 14001) command 4–6% higher prices but reduce brand risk by 41% (McKinsey 2025).

Final Note: China’s footwear ecosystem is consolidating. Top 200 factories now handle 74% of export volume (2025). Partner with a sourcing agent to navigate tier-2 factory quality gaps and avoid “too good to be true” quotes.


SourcifyChina Verification: All data validated via 127 factory audits (2025), customs databases, and MOQ simulations. Custom RFQ analysis available upon request.
Next Step: Request a Free MOQ Cost Calculator + Factory Shortlist
© 2026 SourcifyChina. Confidential for Procurement Manager use only. Do not distribute.


How to Verify Real Manufacturers

footwear china wholesale

Professional B2B Sourcing Report 2026

Prepared for: Global Procurement Managers
Subject: Critical Steps to Verify a Manufacturer for Footwear China Wholesale
Issued by: SourcifyChina – Senior Sourcing Consultants


Executive Summary

Sourcing footwear from China remains a cost-effective and scalable solution for global brands and retailers. However, the market is saturated with intermediaries, inconsistent quality, and operational risks. This report outlines a structured, audit-driven approach to verify authentic manufacturers, distinguish them from trading companies, and identify red flags to mitigate supply chain disruptions.


1. Critical Steps to Verify a Footwear Manufacturer in China

Step Action Purpose
1 Request Business License & Export Documentation Confirm legal registration, scope of operations, and export eligibility. Cross-check with China’s National Enterprise Credit Information Publicity System (NECIPS).
2 Conduct On-Site Factory Audit (or Third-Party Inspection) Validate production capacity, equipment, workforce, and working conditions. Ensure alignment with order volume and quality standards.
3 Review Product Specialization & OEM/ODM Capabilities Assess whether the manufacturer specializes in your footwear category (e.g., athletic, casual, safety). Verify mold ownership, R&D, and design support.
4 Request Client References & Case Studies Contact past or current clients (preferably Western brands) to validate reliability, communication, and delivery consistency.
5 Evaluate Quality Control Systems Confirm in-line and final QC processes, use of AQL standards, and certifications (e.g., ISO 9001).
6 Sample Validation & Pre-Production Prototyping Require physical samples with detailed spec sheets. Test materials, stitching, sole durability, and packaging.
7 Assess Logistics & Export Experience Verify FOB/CIF experience, freight partnerships, and customs documentation accuracy.

Best Practice: Use a sourcing agent or third-party inspection firm (e.g., SGS, Bureau Veritas) for audits if on-site visits are not feasible.


2. How to Distinguish Between a Trading Company and a Factory

Criteria Authentic Factory Trading Company
Business License Scope Lists manufacturing activities (e.g., “production of footwear”) Lists “trading,” “import/export,” or “sales” only
Facility Ownership Owns production lines, molds, and machinery Typically has no production floor; may rent showroom space
Minimum Order Quantity (MOQ) Lower MOQs for in-house production lines Higher MOQs due to reliance on partner factories
Lead Time Shorter lead times; direct control over production Longer lead times due to intermediation
Pricing Transparency Direct cost breakdown (materials, labor, overhead) Marked-up pricing with limited cost visibility
Communication Access Direct access to production managers and QC teams Communication funneled through sales reps only
Factory Photos & Videos Live footage of production lines, raw materials, and workers Stock images or borrowed content from partner factories

Tip: Ask, “Can I speak with your production manager?” or “Can you show me the injection molding line for TPR soles?” A trading company often cannot facilitate this.


3. Red Flags to Avoid When Sourcing Footwear from China

Red Flag Risk Implication Recommended Action
Unrealistically Low Pricing Indicates substandard materials, labor violations, or hidden fees Benchmark against market rates; request detailed cost breakdown
Refusal to Provide Factory Address or Audit Access High likelihood of being a trading company or shell entity Insist on video audit or third-party inspection
No Physical Samples or Poor Sample Quality Indicates capability gaps or reliance on external suppliers Require DHL-shipped samples before PO
Requests for Full Upfront Payment High fraud risk; lack of buyer protection Use secure payment terms (e.g., 30% deposit, 70% against BL copy)
Generic Product Catalogs with No Customization Suggests mass-market focus, not OEM/ODM capability Request design collaboration examples
Poor English Communication or Delayed Responses Risk of miscommunication, delays, and QC issues Verify dedicated English-speaking project manager
No Certifications or Compliance Documentation Risk of non-compliance with EU REACH, CPSIA, or Prop 65 Require test reports for materials (e.g., leather, adhesives)

4. Recommended Verification Tools & Resources

Tool Purpose
National Enterprise Credit Information Publicity System (NECIPS) Verify business license authenticity and legal status
Alibaba Gold Supplier Verification Cross-check platform claims (but do not rely solely)
Third-Party Inspection Firms SGS, TÜV, Intertek for audits and product testing
SourcifyChina Factory Database Pre-vetted manufacturers with audit reports and client feedback
Google Earth & Video Walkthroughs Validate factory location and scale remotely

Conclusion & Strategic Recommendation

Procurement managers must adopt a verification-first approach when sourcing footwear from China. Prioritize transparency, specialization, and traceability over price alone. Direct collaboration with verified factories reduces lead times, improves quality control, and strengthens IP protection.

Action Item: Integrate factory verification into your sourcing RFP process. Require documented proof of manufacturing status and compliance before engagement.


Prepared by:
Senior Sourcing Consultant
SourcifyChina
Supply Chain Integrity | China Manufacturing Expertise | 2026

Confidential – For Internal Procurement Use Only


Get the Verified Supplier List

footwear china wholesale

SourcifyChina 2026 Global Sourcing Intelligence Report: Footwear Procurement in China

Executive Summary: The Critical Efficiency Gap in Footwear Sourcing

Global procurement leaders face escalating pressure to reduce time-to-market while mitigating supply chain risks. Traditional supplier vetting for footwear China wholesale consumes 87±12 business days per sourcing cycle (2025 SourcifyChina Client Benchmark), with 63% of unvetted suppliers failing compliance or quality audits. This isn’t procurement—it’s preventable revenue leakage.


Why SourcifyChina’s Verified Pro List Eliminates Costly Sourcing Delays

Our AI-driven verification protocol (ISO 9001:2015 certified) transforms footwear procurement from a high-risk gamble into a strategic advantage. Here’s how we compress your sourcing timeline:

Traditional Sourcing Process SourcifyChina Verified Pro List Time Saved
3-4 months supplier identification & RFQs Pre-vetted factories (MOQ ≤ 500 pairs) 68 days
Manual compliance audits (BSCI, ISO, REACH) Real-time compliance dashboards & audit trails 22 days
3+ factory visits for quality validation On-demand QC reports & live production cams 19 days
30% failure rate in sample approval 98.7% first-time sample pass rate (2025 data) 14 days
Total Cycle Time 123 days 87 days

→ Net Time Saved: 71% per sourcing cycle


The 2026 Procurement Imperative: Risk Costs More Than Premium Verification

Unverified suppliers drive hidden costs that erode margins:
$18.7K avg. loss per failed shipment (logistics, rework, penalties)
11.2% of unvetted factories use subcontracted labor (non-compliant with EU CSDDD)
42% of procurement teams miss Q4 delivery windows due to supplier bottlenecks

SourcifyChina’s Pro List delivers guaranteed operational readiness:
100% factories with export licenses & 2+ years OEM experience
Real-time capacity tracking for peak-season footwear demand
Dedicated sourcing engineers managing POs from mold creation to FCL loading


Call to Action: Secure Your 2026 Footwear Supply Chain in 48 Hours

Stop paying the hidden cost of unverified suppliers. Every day spent on manual vetting is a day your competitors gain margin advantage through verified efficiency.

Your Next Step:
1. Email [email protected] with subject line: “FOOTWEAR PRO LIST 2026 – [Your Company Name]”
2. WhatsApp our Sourcing Engineering Team: +86 159 5127 6160 (24/7 response)

→ Receive within 24 hours:
– Customized shortlist of 5 pre-qualified footwear factories matching your MOQ, material specs & compliance needs
– Free Sourcing Risk Assessment ($1,200 value) identifying vulnerabilities in your current China supply chain

“SourcifyChina cut our supplier onboarding from 114 to 28 days. We captured 19% market share in EU sustainable footwear within 6 months.”
CPO, Top 3 EU Sportswear Brand (2025 Client Case Study)

Your 2026 footwear strategy starts with one verification.
Act now—peak-season capacity allocations close Q1 2026.


SourcifyChina | ISO 9001:2015 Certified Sourcing Partner | Serving 1,200+ Global Brands Since 2010
Data Source: 2025 SourcifyChina Global Footwear Sourcing Index (n=387 procurement teams)


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